Marketing Research - An Examination of Consumer Preferences for Shampoo Brands

Harshada I. Patil; Ketan Mundecha; Sayali Patil

doi:10.52711/2321-5844.2023.00001

Research Journal of Topical and Cosmetic Sciences

ISSN

2321-5844 (Online)
0976-2981 (Print)

Submit Article

Marketing Research - An Examination of Consumer Preferences for Shampoo Brands

Author(s): Harshada I. Patil, Ketan Mundecha, Sayali Patil

Email(s): drharshadapatilskcp@gmail.com

DOI: 10.52711/2321-5844.2023.00001

Address: Harshada I. Patil, Ketan Mundecha, Sayali Patil
Dr. Shivajirao Kadam College of Pharmacy, Kasabe digraj, Sangli. *Corresponding Author

Published In: Volume - 14, Issue - 1, Year - 2023

View HTML

View PDF

ABSTRACT:
The most common type of hair care product, shampoo, comprises the majority of the hair care cosmetics market. Shampoo was created to replace soap in the process of washing the scalp and hair by eliminating excess sebum, dandruff, environmental dust, and product residue. Today's consumers are preferring more natural products, and as a result, the demand for herbal shampoo is increasing, particularly in Asian nations. In the retail stores, there are numerous options for shampoos. The level of customer awareness that the business community possesses determines how effectively a free market system of enterprise functions. Which shampoo is best for all hair types will be made evident by this survey and meta-analysis study, which will provide us with a comprehensive view of the shampoo industry.

Keywords:

Cite this article:
Harshada I. Patil, Ketan Mundecha, Sayali Patil. Marketing Research - An Examination of Consumer Preferences for Shampoo Brands. Research Journal of Topical and Cosmetic Sciences. 2023; 14(1):01-6. doi: 10.52711/2321-5844.2023.00001

Cite(Electronic):
Harshada I. Patil, Ketan Mundecha, Sayali Patil. Marketing Research - An Examination of Consumer Preferences for Shampoo Brands. Research Journal of Topical and Cosmetic Sciences. 2023; 14(1):01-6. doi: 10.52711/2321-5844.2023.00001 Available on: https://rjtcsonline.com/AbstractView.aspx?PID=2023-14-1-1

REFERENCES:
1.   Sonawane SK, Shinde PP, Shelke SJ. Shampoos: Hair care cosmetics. Research Journal of Topical and Cosmetic Sciences. 2021;12(2):102-6.
2.   Dias MF. Hair cosmetics: an overview. International journal of trichology. 2015 Jan;7(1):2.
3.   Martin M. Rieger. Harry’ Cosmeticology. Chemical Publishing Co, Inc, New York.2000.
4.   Draelos ZK. Cosmetics: an overview. Current Problems in Dermatology. 1995 Mar 1;7(2):45-64.
5.   D'Souza P, Rathi SK. Shampoo and conditioners: What a dermatologist should know?. Indian journal of dermatology. 2015 May;60(3):248.
6.   Trüeb RM. The value of hair cosmetics and pharmaceuticals. Dermatology. 2001;202(4):275-82.
7.   George NM, Potlapati A. Shampoo, conditioner and hair washing. International Journal of Research. 2022 Jan;8(1):185.
8.   Draelos ZD. Shampoos, Conditioners, and Camouflage Techniques.   Dermatol   Clin.2013;31:173–8.
9.   Kumar A, Mali RR. Evaluation of prepared shampoo formulations and to compare formulated shampoo with marketed shampoos. Evaluation. 2010 Jul;3(1):025.
10.   Moldovan M, Părăuan S. Cosmetic evaluation of some commercial shampoos. Medicine and Pharmacy Reports. 2012;85(3):378-83.
11.   Sharma, P.P.: Cosmetics - Formulation, Manufacturing and quality control, 4th edition, Vandana Publishers Pvt. Ltd., New Delhi, March 1998.
12.   Robbins CR. Interaction of shampoo and creme rinse ingredients with human hair. In: Robbins CR, editor. Chemical and physical behaviour of human hair. 2nd ed. New York: Springer-Verlag; 1988. pp. 122–67.
13.   Trüeb RM. Shampoos: ingredients, efficacy and adverse effects. JDDG: Journal der Deutschen Dermatologischen Gesellschaft. 2007 May;5(5):356-65.
14.   Cornwell PA. A review of shampoo surfactant technology: consumer benefits, raw materials and recent developments. International journal of cosmetic science. 2018 Feb;40(1):16-30.
15.   Varsha S. Tegeli, Sagar S. Satpute, Megha A. Savaisarje, Asad A. Sayyed, Sakshi P. Shete, Jahanare R. Shaikh. Formulation and Evaluation of Polyherbal Shampoo Containing Different Herbal extract. Research Journal of Topical and Cosmetic Sciences. 2022; 13(2):87-1. doi: 10.52711/2321-5844.2022.00014

Research Journal of Topical and Cosmetic Sciences (RJTCS) is an international, peer-reviewed journal, correspondence in the fields of skin and cosmetic research....... Read more >>>

RNI: Not Available
DOI: 10.5958/2321-5844