Author(s): Harshada I. Patil, Ketan Mundecha, Sayali Patil

Email(s): drharshadapatilskcp@gmail.com

DOI: 10.52711/2321-5844.2023.00001   

Address: Harshada I. Patil, Ketan Mundecha, Sayali Patil
Dr. Shivajirao Kadam College of Pharmacy, Kasabe digraj, Sangli. *Corresponding Author

Published In:   Volume - 14,      Issue - 1,     Year - 2023


ABSTRACT:
The most common type of hair care product, shampoo, comprises the majority of the hair care cosmetics market. Shampoo was created to replace soap in the process of washing the scalp and hair by eliminating excess sebum, dandruff, environmental dust, and product residue. Today's consumers are preferring more natural products, and as a result, the demand for herbal shampoo is increasing, particularly in Asian nations. In the retail stores, there are numerous options for shampoos. The level of customer awareness that the business community possesses determines how effectively a free market system of enterprise functions. Which shampoo is best for all hair types will be made evident by this survey and meta-analysis study, which will provide us with a comprehensive view of the shampoo industry.


Cite this article:
Harshada I. Patil, Ketan Mundecha, Sayali Patil. Marketing Research - An Examination of Consumer Preferences for Shampoo Brands. Research Journal of Topical and Cosmetic Sciences. 2023; 14(1):01-6. doi: 10.52711/2321-5844.2023.00001

Cite(Electronic):
Harshada I. Patil, Ketan Mundecha, Sayali Patil. Marketing Research - An Examination of Consumer Preferences for Shampoo Brands. Research Journal of Topical and Cosmetic Sciences. 2023; 14(1):01-6. doi: 10.52711/2321-5844.2023.00001   Available on: https://rjtcsonline.com/AbstractView.aspx?PID=2023-14-1-1


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